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Anybody serious about maximizing their profits in eCommerce needs to reach out to their target market.
The most inexpensive and effective way to "go after" that market is through an online ezine or newsletter. Opt-in ezines are your biggest school of hungry fish! It should be a part of every eBusiness strategy.
You already know these people are interested in your product because they asked for information about it.
A weekly or monthly FREE online newsletter is an
exceptional way of building loyal customers to your website.
Your online newsletter will be a source of information where you can also recommend solutions to what they need. Your products!
Please, please, please, don't make the mistake of making your free newsletter simply a sales pitch! You would be amazed at how quickly the unsubscribe button can be hit!
Writing your free newsletter or eZine does take time. However, there are sources on the internet where you can actually get free content to add to your online newsletter. All you have to do is include a resource box after the article advertising the writer.
www.ezinearticles.com
If you are looking for some very good "tips and tricks" for supercharging your online newsletter marketing campaigns, check out the link below.
The online newsletter will be your way of keeping in touch with potential customers for a long time to come. Even if they can't even remember being to your website!
A product that I recommend for helping you to run your eBusiness newsletter is Mailloop. This program has a built-in newsletter
server that is extremely simple to use. It is a complete automation solution to
your eBusiness. Mailloop will also automate Autoresponders, Newsgroups, Webforms, Bulk Emails and schedule everything for you.
Click here for more information.
ps. Automation is cool. This is the part where you can go to the Caribbean for a month, come back
and have your computer tell you to go away again so you don't screw-up the system!
How can I get subscribers for my ezine??
Great question...
#1. The most cost-efficient method and, of course, the highest targeted, are the visitors that are already coming to your website.
Place an ezine sign-up box on every page you have. Entise these visitors with a free gift just for subscribing! Make this gift
something that they would perceive as having high value for the subject matter of your website.
For example, take a look at
my offer. You get a free eBook on Starting a High Income eBusiness!
#2. You can also get subscribers from free e-zine directories. There are alot of them on the internet.
I will give you 3 examples to get you started.
#3. The third method of getting subscribers for your ezine is to buy them.
You can expect to pay about .15c - .25c per subscriber depending on your source and quantities purchased. After a while you just have to calculate how many subscribers you have and what your sales are
in order to figure out what you can afford to pay per subscriber. For example, if you have 500 subscribers and you sell an average of $1,000 per newsletter you earn about $2.00 per subscriber. You can easily afford .25c to get a new subscriber!
Other lesser known methods of getting subscribers to your newsletter:
- Lie down in the middle of a busy street with a sign pointing to your URL.
- Hire Pamela Anderson to be your spokesmodel.
- Send your kids around the neighborhood with flyers... Hey wait a minute.... boys come here....I have a job for you...
You could subscribe to numerous different free eZines and find useful information all the time!
Here are some great eZines for you to try if you are interested in eBusiness or making cash on the internet.
www.marketingtips.com
Enter your e-mail address into the box and click on the "Subscribe" button.
Blast for new customers using bulk eMail!
Bulk email marketing is similar to a newsletter. Only instead of emailing a topical newsletter you are using a more direct approach to selling a service or item. You can also use bulk email software to drive traffic to your website.
The most important part of a bulk email marketing is the sales copy. It is mandatory that your message is clear, concise and creates a sense urgency or an immediate emotional response.
You need the recipient of this email to take action. Determine what the most wanted response (MWR) of your email is to be and gear that email so that it leads to that targeted response.
One of the best group mailing software programs on the net is Group Mail Pro.
This is an excellent program to send the same message to a recipient news letter list or a prospect list. It also allows you to send a highly targetted personalized unique message to each of your customers.
This is one of the easiest group mailer programs you will ever find.
To check it out click here.
So where am I supposed to get all these email addresses from?
Oh, I am so glad you asked that question!
DON'T SPAM!!
You can get targeted names for emailing from various sources on the internet. These lists
should all have opt-in addresses. These lists will also cost you money. Don't expect to get them for free.
Here are some choices for email rental lists:
A tremendous program that will put over 1,000 targeted leads into your inbox each and every day is EmailPromoter. This program gives you your very own search engine that people will be using to register their new websites. You will then have the opportunity to send a message of your choice to each and every
one of them. Click on the banner to check it out.
Click here to find out the hottest way to market your eCommerce product..
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